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Portfolio
Creative Direction and Copywriting
Our creative portfolio spans over 20 years and all print and electronic media. These are just a few recent samples.
San Francisco State University College of Business
(Agency: MacKenzie Communications)
JMc and MacKenzie help elevate SF State’s MBA program above the “sea of sameness” in MBA advertising and drive a 41% increase in open house attendance.
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Hood & Strong CPAs
(Agency: MacKenzie Communications)
Can an ad for an accounting firm make you say “Aww…”? MacKenzie engaged JMc to help set Hood & Strong apart from the pack with the right dose of charm.
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International Business Wales
(Agency: MacKenzie Communications)
JMc collaborates with MacKenzie Communications on print and online campaigns to help persuade companies like Sony, Amazon, Boeing and T-Mobile to locate their UK operations in Wales.
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San Francisco State University
(Agency: MacKenzie Communications)
Running in the Chronicle of Higher Education, this peer-to-peer campaign touting singular, surprising achievements at SF State has helped elevate the university’s prestige and attract prominent faculty.
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U3
(Agency: Look Design)
U3 turns flash drives into software-enabled “smart” drives. JMc worked with Look Design on messaging, web content, collateral and an online banner campaign targeting tech-savvy millenials.
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NYC iSchool
(Agency: Look Design)
The iSchool is a technology-based, alternative public high school in New York with an innovative educational model for the information age. Students provided the photos for this brochure, designed and produced by Look with words by JMc.
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Advent Software
Advent is the leading provider of technology for the investment management industry worldwide. JMc is the leading provider of words for Advent’s marketing collateral, case studies, white papers and annual reports.
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Matthews Asia Funds
Managers of the Matthews Asia mutual funds engaged JMc to develop content for AsiaNow, a series of periodic reports providing investors with insight into the economic, cultural and political trends driving Asia’s growth.
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To view additional examples of work, email jmcclave@jmccom.com
To see our client experience, click here.
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