Portfolio

Case Studies from our Creative Portfolio

CNF Transportation — "Where Ideas Carry Weight"

(Agency: Citigate)

When CNF spun off its long-haul trucking operation and its well-known name, Consolidated Freightways, management had to send a clear message to Wall Street and corporate America that they were a more nimble and innovative freight and logistics company for a new world of business.

Launch Ad	Print Ad	TV Campaign

CNF — "Where Supply Meets Demand"

(Agency: Citigate)

Three years after its spinoff, new management at CNF wanted to further reposition the company as a comprehensive provider of supply chain management services. While this campaign ran, CNF was twice voted the number-one trucking company in Fortune's “Most Admired Companies” survey.

Print Ad	Print Ad	Print Ad	Giants Ballpark Banner
Giants Ballpark Diorama	Corporate Website	TV Campaign

Hambrecht & Quist — “Dobermans“

(Agency: Citigate)

San Francisco investment bankers H&Q were at the forefront of the technology IPO boom of the ‘90s. The Dobermans ad ran only once — but earned Best of Show in the Financial Communications Society Portfolio Awards and raised the bar for investment bank advertising.

Bank of America (World Banking Division) — The Bridge Series

(Agency: Grey)

Originally intended as a placeholder campaign while BofA scaled back its international activity, the bridge series turned out to be one of the bank’s longest-running campaigns ever, continuing even after a change of agencies. A high-ranking bank officer called it a “conversation starter” with corporate customers — a major accomplishment in a relationship-based business.

ZANTAZ

(Agency: Thunder Factory)

As accounting scandals and indictments rocked the business world, ZANTAZ introduced an email archiving solution that complied with SEC regulations for retention of business correspondence. While other storage vendors promised to protect your data, ZANTAZ offered to help protect your reputation — and business shot up 300%.

Print Ad	Website	Corporate Brochure
Direct Mail Campaign	Direct Mail Campaign

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